F&B Scorecard – Foodie Films

Enter your email to start(Required)

This field is required.

Have you ever invested in video content for your brand?(Required)

Yes - We have produced video content before.

No - This would be our first venture into producing video content.

This field is required.

What is the primary goal of your video marketing strategy?(Required)

Generate leads and drive sales

Build brand awareness and reach new audiences

Educate and inform our audience

Engage and retain existing customers

Not sure yet - We haven't defined a clear goal

This field is required.

How well do you understand your target audience?(Required)

Clearly - We have well-defined audience personas.

Somewhat - We're still developing our understanding.

Not really - We lack clarity on our video audience.

This field is required.

Which types of video content do you prioritise?(Required)

User-generated content (UGC)

Social content

Product-focused content

Brand storytelling

This field is required.

What's the biggest challenge you face when creating content for your F&B brand?(Required)

Time

Budget

Strategy

Creativity

Audience tageting

This field is required.

Approximately what portion of your marketing budget do you allocate towards video?(Required)

This field is required.

How do you measure the success of your video marketing efforts?(Required)

Video views and impressions

Engagement metrics (likes, comments, shares)

Conversion rates (e.g., sales, sign-ups)

Return on investment (ROI)

We currently don't measure success

This field is required.

Do you currently produce seasonal or campaign-based video content for special promotions or events?(Required)

Yes, regularly for seasonal or promotional events.

Occasionally, but not consistently.

Rarely, we prefer general brand-focused content.

No, we haven't tried this yet but are interested.

This field is required.

How do you currently adapt your video content for different platforms?(Required)

We consistently tailor edits for each platform.

We sometimes adapt content, but not consistently.

We post the same content everywhere without edits.

Not applicable - we don't produce video yet.

This field is required.

What would help you most to improve your video marketing?(Required)

A clear video strategy and content plan.

Fresh content ideas that align with our goals.

Better distribution and promotion tactics.

Tools and analytics for tracking performance.

Guidance on where to start.

This field is required.

Enter your email to start(Required)

This field is required.

Have you ever invested in video content for your brand?(Required)

Yes - We have produced video content before.

No - This would be our first venture into producing video content.

This field is required.

What is the primary goal of your video marketing strategy?(Required)

Generate leads and drive sales

Build brand awareness and reach new audiences

Educate and inform our audience

Engage and retain existing customers

Not sure yet - We haven't defined a clear goal

This field is required.

How well do you understand your target audience?(Required)

Clearly - We have well-defined audience personas.

Somewhat - We're still developing our understanding.

Not really - We lack clarity on our video audience.

This field is required.

Which types of video content do you prioritise?(Required)

User-generated content (UGC)

Social content

Product-focused content

Brand storytelling

This field is required.

What's the biggest challenge you face when creating content for your F&B brand?(Required)

Time

Budget

Strategy

Creativity

Audience tageting

This field is required.

Approximately what portion of your marketing budget do you allocate towards video?(Required)

This field is required.

How do you measure the success of your video marketing efforts?(Required)

Video views and impressions

Engagement metrics (likes, comments, shares)

Conversion rates (e.g., sales, sign-ups)

Return on investment (ROI)

We currently don't measure success

This field is required.

Do you currently produce seasonal or campaign-based video content for special promotions or events?(Required)

Yes, regularly for seasonal or promotional events.

Occasionally, but not consistently.

Rarely, we prefer general brand-focused content.

No, we haven't tried this yet but are interested.

This field is required.

How do you currently adapt your video content for different platforms?(Required)

We consistently tailor edits for each platform.

We sometimes adapt content, but not consistently.

We post the same content everywhere without edits.

Not applicable - we don't produce video yet.

This field is required.

What would help you most to improve your video marketing?(Required)

A clear video strategy and content plan.

Fresh content ideas that align with our goals.

Better distribution and promotion tactics.

Tools and analytics for tracking performance.

Guidance on where to start.

This field is required.